AI SHOPPING ASSISTANT OF THE FUTURE

Farfetch Chat R&D, is to mimic the fashion concierge that understands the customer needs and provide the correct answers leveraging the vast textual and visual data together with knowledge coded in training, descriptions and accumulated sequences of past experiences with a massive number of users.

In the near future most of the interaction between large organizations and their users will be mediated by AI agents.

This perception is becoming undisputed as online shopping is dominating entire market segments and the new “digitally-native” generations become consumers.
FARFETCH Chat proposes to research and deliver a new generation of task-oriented conversational agents that interact with users using verbal and visual information in a seamless manner. Through the conversation, iFetch must provide targeted advice and “physical store-like” experience while maintaining user engagement.

THE CONSORTIUM

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